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About

We build the books we wanted to keep.

NumKeep started with our own shoebox of receipts. We wanted books an accountant could file from, without becoming accountants ourselves.

  1. 01

    What we do

    Make real, accountant-ready bookkeeping take minutes a week for Canadian small businesses.

  2. 02

    How we build

    We only say what the product does today. Every number in the app has to tie out, and so does every claim on this site.

  3. 03

    What we hold to

    Accuracy over speed. Plain language over jargon. Your data stays yours, and we never sell it.

Our Story

It started in 2023. As freelancers, we lost weekends to the end of every month: gathering receipts, matching them to statements and guessing at tax codes.

We founded Plainset (plainset.com) with a simple goal: to build tools that eliminate administrative friction. NumKeep is our flagship product in this mission.

Visit Plainset

Existing tools were either too simple to trust or too complex to use. We wanted the middle: strong enough for Canadian sales tax, simple enough to use without an accounting degree. Today, NumKeep keeps the books for Canadian owner-operators so their accountants can file from them.

Meet the Team

  • Nima Nassehi

    Nima Nassehi

    Founder & CEO

    12+ years shipping critical systems.

  • Lena Abbaszadeh

    Lena Abbaszadeh

    CCO

    Dynamic and strategic business leader.

  • Amir Moradi

    Amir Moradi

    CTO

    Generative AI | Deep Learning | Applied Machine Learning | Computer Vision.